About Lisa
Sales/business development coach
Two plus decades of sales/business development leadership across 6 companies in the technology industry. A problem solver and people first leader who enjoys coaching S/BDRs and leaders to success!
My Story
I am a S/BDR leader and absolutely love what I do! I’ve learned over the last two plus decades and 6 companies (between 50 to over 8,000 employees) in the technology industry, that the S/BDR leadership role is a specialty one. Without an exceptional S/BDR leader at the helm, your new business sales pipeline will likely suffer.
After learning from and working with some of the best sales and marketing leaders at KMA One, PointClear, Ceridian, WorkForce Software, Productiv and Schoox, I’ve learned the best practices to ensure a S/BDR team is successful.
Often executives will align the S/BDR team to a full sales cycle leader or a demand generation marketer. The challenge with this is that most of these leaders are S/BDR ‘generalists.’ They don’t have the specialized knowledge and experience being a S/BDR leader to know how to identify the challenges and solution for roadblocks when your company isn’t hitting its pipeline targets. And, often S/BDR leaders themselves report to a senior sales or marketing leader who has never been an S/BDR or S/BDR leader.
So, where does the struggling S/BDR leader and team go for help? Where does the Executive go when they realize they have a pipeline generation problem and they need advice? Where do S/BDRs go when they aren’t getting the proper training, leadership, and coaching they need from their boss and company to be successful?
The answer: Pipeline Ignitor! I look forward to learning how we can work together to spark a fire in your pipeline.
“Lisa has pipe-gen in her blood. I recommend her highly for any role where failure is not an option!”
Why Work With Me?
Ask my LinkedIn network and they say:
“Lisa is the true definition of a leader. She is a creative thinker with tremendous enthusiasm and energy. Her passion for what she does is contagious.”
“Lisa helped make a dramatic difference in the productivity of our team.”
“She approaches everything from the standpoint of balancing the needs of the individual against the goals of the business focusing on how to support them and make them successful in their role.”
“Lisa knows her business and how to direct employees in the right direction to win. Truly the best!”
“Lisa is highly skilled at trouble shooting, developing and improving processes as well as coaching and mentoring. She is a transparent leader who cares deeply about her team and continuously pushes them to achieve heights greater than before.”
Career achievements
Doubling the SDR team’s pipeline contribution quarter over quarter ten months into my role as head of sales development at Productiv in 2022.
Being recognized by Demandbase as One of the Top 50 Sales Leaders to Learn From in 2022.
Leading the global business development team to achieve their quota for the first time in company history after my first year as director of global business development at WorkForce Software in 2020.
Building and leading what started as a nine-person team in 2013 to become a global team of 42 BDRs successful at influencing more than 65% of new business sales globally resulting in Ceridian’s IPO in 2018.
Fifteen years of experience owning appointment setting projects at KMA One and PointClear (appointment setting vendors of choice for IBM and their co-marketing partners, Fleetcor, Microsoft, HP, SAP, etc.)
Education
- Georgia State University
- BA: English and Journalism
Experience
- Schoox: 2023 to present
- Productiv: 2022
- WorkForce Software: 2019-2022
- Ceridian: 2011-2018
- PointClear: 2009-2010
- KMA One: 1996-2009
Recognition
- One of the Top 50 Sales Leaders to Learn From, recognized by Demandbase
- President’s Circle – 2x
- 100% Club – 5x
- Employee of the year – 2x
- Rookie of the year